Opportunities for Leadership in College

Opportunities for Leadership in College College is a time to learn and grow both in and out of the classroom. And the longer you spend on campus, the more inclined you might become to try new things. Taking on a college leadership role can, plain and simply  be one of the best ways to challenge yourself and learn some valuable skills that you can use both during and after your college years. Fortunately, theres no shortage of leadership opportunities in college. Be a Resident Adviser in Your Residence Hall While there are lots of pros and cons with this gig, being a resident adviser (RA) can be a great way to build up your leadership skills. Youll learn how to work with a team, mediate conflicts, build community, help people in need, and generally be a resource for your friends and neighbors. All, of course, while having your own room and earning some extra cash. Run for Student Government ​ You dont have to run for student body president to make a difference on your campus or to learn some important leadership skills. Consider running for something smaller, like a representative for your Greek house, residence hall, or cultural organization. Even if youre the shy type, youll have the opportunity to watch leadership in action (including the good, the bad, and the ugly) during meetings. Run for a Leadership Role in a Club or Organization Youre Involved With Sometimes, smaller jobs can often help you learn the most. If youd like to get some college leadership experience but dont want to do something campus-wide, consider running for a leadership role in a club youre involved with. You can take your ideas for what the club should be like, turn them into reality, and get some great leadership experience in the process. Take a Position With Your Student Newspaper Writing for the student newspaper may not sound like a traditional leadership role, but it has all the tenets of good leadership skills: time management, communication skills, taking a position and standing by it, working as part of a team, and working under pressure. Run for a Leadership Role in Your Greek Organization Going Greek may have been one of the best decisions of your time in college. So why not give back a little and assume some kind of leadership role within your Greek house? Think about your strengths, what youd like to contribute, and what youd like to learn and then talk with your brothers and/or sisters about how best to do so. Chair, Start, or Help Organize a Community Service Project You may not have the time to assume a leadership role for the entirety of the academic year. That doesnt mean, of course, that you cant do anything. Consider organizing some kind of community service project that is a one-time gig, perhaps in honor of a holiday (like Martin Luther King Jr. Day). Youll get the experience of planning, organizing, and implementing a major event without having it take over your entire semester. Take a Leadership Role on a Sports Team or in the Athletic Department​ Sports may be a big part of your college life, which also means that you dont have time for much else. In that case, incorporate your athletic involvement with your desire for some leadership experience. Is there a leadership role you can take on your team? Or is there something in the athletic department you can do that can help you build up your skillset? Find a Good On-Campus Job That Helps With Student Leadership​ Are you interested in student leadership but want to learn more about it from the sidelines? Consider working on campus in an office that promotes student leadership, like the Residence Life office or the Department of Student Activities. Working with the full-time staff there can help you see what leadership looks like behind the scenes as well as how to develop leaders in a formal, structured way. Be an Orientation Leader​ Being an Orientation Leader is intense. Its a lot of work in a short period of time but its often an amazing experience. Youll make some great friends, really learn about leadership from the ground up, and make a difference in the lives of your campuss new students. Whats not to like? Work With a Professor​ Working with a professor may not be the first thing that pops into your mind when you think of college leadership, but doing work with a professor can be an amazing opportunity. Youll demonstrate that youre an intellectual leader who is interested in pursuing new things while learning important skills that you can use after graduation (like how to research and how to follow through on a major project). Leading the way toward the discovery and exploration of new ideas counts as leadership, too. Work in the Campus Admissions Office​ You may not have thought much of the campus admissions office since you were accepted, but they often offer a lot of leadership roles for current students. See if theyre hiring for student bloggers, tour guides, or hosts. Having a role with the campus admissions office shows that youre a responsible, respectable person on campus who can communicate well with others. Take a Leadership Course Chances are, your campus offers some kind of leadership class. It may not be for credit or it may be a 4-credit class through, say, the business school. You just might find that learning about leadership in the classroom inspires you to take on more leadership outside of it.

Dantes Canto XXVIII Essays - Divine Comedy, Afterlife, Italy, Virgil

Dantes Canto XXVIII Essays - Divine Comedy, Afterlife, Italy, Virgil Dante's Canto XXVIII Dante begins the opening of Canto XXVIII with a rhetorical question. Virgil and he have just arrived in the Ninth Abyss of the Eighth Circle of hell. In this pouch the Sowers of Discord and Schism are continually wounded by a demon with a sword. Dante poses a question to the reader: Who, even with untrammeled words and many attempts at telling, ever could recount in full the blood and wounds that I now saw? (Lines 1-3) The rhetorical question draws the reader into the passage because we know by this point in the Divine Comedy that Dante is a great poet. What is it that Dante sees before him on the brink of the Ninth Abyss that is so ineffable that he, as a poet, feels he cannot handle? In the following lines Dante expands on this rhetorical position. He elaborates on why it is important for any man to offer a good description of what he sees. No poet can achieve this description: ?Each tongue that tried would certainly fall short...? (L. 4) It is not just poetic talent that is at stake; poets do not have the background to give them the poetic power for such description. His reasoning is "the shallowness of both our speech and intellect cannot contain so much." (Lines 5-6) Once again the reader is intrigued; how could a man of Dante's stature criticize language which is the very tool he uses to create the epic work of La Commedia ? If we cannot take Dante seriously with these opening statements, we must pose the question of what Dante is trying to do by teasing us with this artificial beginning to Canto XVIII? Dante will now contradict himself and try to describe what he says is impossible. But, if he were to go right into a description of the Ninth Abyss, it would deflate his rhetorical position. Instead, Dante first sets up a quite lengthy comparison of the sights he has just witnessed with examples of bloodshed throughout human history. Were you to reassemble all the men who once, within Apulia1's fateful land, had mourned their blood, shed at the Trojans' hands, as well as those who fell in the long war where massive mounds of rings were battle spoils even as Livy write, who does not err and those who felt the thrust of painful blows when they fought hard against Robert Guiscard; with all the rest whose bones are still piled up at Ceperanoeach Apulian was a traitor thereand, and too, at Tabliacozzo, where old Alardo conquered without weapons; and then, were one to show his limb pierced through and one his limb hacked off, that would not match the hideousness of the ninth abyss. (Lines 7-21) Dante gives historical examples of the destruction of war. This is in contrast to the heroic qualities of war which Dante's predecessors most often focus on. Dante is acting less as a poet and more as an historian. He takes the reader on a mini journey through these wars. His first stop are the Trojan wars (Line 9). These wars Dante refers to actually represent the final books of Virgil's Aeneid. Part of my experience in reading the Inferno, has been that there is a great connection between the Inferno and the Aeneid. Furthermore, Dante's guide through hell is the author of the Aeneid, Virgil. (While this topic is much too broad to address in these pages, it is important too take note of this relationship.) On the one hand it is important that Virgil is Dante's first example because it is necessary for him to leave the world of the poet (poets do not have enough talent) and move to the world of the historian, whose objectivity is supposedly more trusted in front of this horror. By this time the reader can see the irony of what Dante is doing in this opening passage. Dante the poet must give up to historical fact, but the reader knows that Dante the poet is playing this game to entice the reader into listening to him. Dante moves on to the wars at Carthage in his next example. This is material which Virgil deliberately does not deal with in

Critical Standard of Lincoln's 2nd Inaugural Address and Essay

Critical Standard of Lincoln's 2nd Inaugural Address and - Essay Example With this argument, he was able to make a case for the necessity of having both North and South work to clean up the damage left behind by war. Although the speech is widely recognized as a rhetorical device, it is not always clearly expressed what exactly comprises a rhetorical device. In other words, while experts claim the speech is rhetorical, they don’t define why it is rhetorical – what elements are required in order to classify a speech as rhetorical. Understanding the rhetorical structure of Lincoln’s speech requires first understanding rhetoric. In attempting to understand just what elements should be looked for or understood as a means of identifying rhetoric, it is helpful to examine the field of rhetorical study. One theorist, Lloyd Bitzer, provides a relatively straight-forward answer regarding how to identify rhetoric by suggesting there are three essential components – exigence, audience and a set of constraints. The first component of Bitzer’s theory regarding rhetoric is the concept of exigence. The American Heritage Dictionary defines this term as â€Å"the condition of being in need of immediate assistance; a condition in which something necessary or desirable is required or wanted; a decisive point; something asked for or needed† (â€Å"Exigence†, 2003). In his theory, Bitzer explains that exigence refers to any situation in which there is â€Å"an imperfection marked by urgency; it is a defect, an obstacle, something waiting to be done, a thing which is other than it should be† (Bitzer, 1968: 7). In other words, something is supposed to happen and it doesn’t, creating an urgent need for communication to resolve the issue. On the other hand, this could also refer to a situation in which something has happened that shouldn’t have happened, again creating the necessity for effective

Teaching Philosophy Statement Essay Example | Topics and Well Written Essays - 750 words - 1

Teaching Philosophy Statement - Essay Example Due to this, I believe that education should be handled specifically and not generally. This does not necessarily mean that each student should have his or her own teacher, but it simply means that each student should be given attention by the teacher individually depending on their learning capability. I believe that my duty as a teacher entails steering my students on how to gain education by guiding them on how to be knowledgeable by emphasizing that the only way they will be triumphant in their school life is if they accept that the teacher will only guide them through their education and he or she is not he actual source of education. In order to gain knowledge, students need to acquire information through research and practicing what they have learnt. The young generation is the hope for a better tomorrow. Due to this, I believe that rectifying past mistakes in education will see to it that everyone has a better future. Perspectives in the past where teachers are viewed as authority figures should not exist anymore. I aim at creating a personal relationship with my students, where they will view me as a friend who is there to guide them into a bright future. This relationship will ensure that students aim at excelling in their school work in order to have a successful future and not as a result of the punishment they expect from me if the do not. One major function of education is to promote peace and harmony. I believe that as a teacher, I should promote unity and understanding among my students. This means that I will ensure that all my students have tolerance with each other irrespective of ones ethnicity, nationality, gender and race. I will do this by using methods such as group assignments. I will give my students group assignments which must be done as a group. I will ensure that these groups are composed of students from different backgrounds, hence embrace diversity. This will be a vital

Statistical Methods Assignment Example | Topics and Well Written Essays - 2750 words

Statistical Methods - Assignment Example It is also important to note that gender and level of satisfaction may have things that cannot be deemed as job orientated or appear to divulge applicants inner feelings and thoughts. It is, therefore, the responsibility of the management to ensure that every employee feel appreciated and important in the place of work. Several studies have revealed a positive relationship between gender and the extent to which they feel their work is interesting. Most employees want to enjoy their work hence they will prefer to work on firms where they feel comfortable. However, the level at which an employee enjoy his or her work depends on the gender of the employee. Some jobs are better enjoyed by female employees as compared to male employees; and vice versa. In this regard, this study tries to understand the relationship between gender and extent to which respondents feel their work is interesting. The study uses 200 respondents from three employers- Smith Ltd, Jones Plc and Farmhouse. The variables used for the study gender, employer, enjoying the work, services, food, professional and many more. The number of respondents of the study was 200 with three employers-that is Smiths Ltd, Jones Plc. and Farmhouse. The number of respondents that participated in the survey in terms of gender was 96 and 104 for male and female respectively. This represents 47.8% and 51.7% respectively. As mentioned above, the employers were Smiths Ltd, Jones Plc. and Farmhouse. In this regard, 72 of the respondents were from Smiths Ltd while 70 and 58 of the respondents were from Jones Plc. and Farmhouse respectively. The number of male and female respondents from Smiths Ltd is 36 and 36 respectively. The number of male and female respondents from Jones Plc. is 37 and 33 respectively. On the other hand, the number of male and female respondents from Farmhouse is 23 and 35 respectively. The average weekly wage considering the three companies was 353.9990 with the highest paying company

The Boston Beer Company Essay Example for Free

The Boston Beer Company Essay The Boston Beer Company has had amazing success in its transition from a small scale microbrewer to a large scale national brewery. Almost all of the company’s success is due to the Samuel Adams Lager product line, which has hardly changed from the founding of the company in 1984, to the IPO in 1995, to the present day. In fact, much of the appeal of Samuel Adams comes from its microbrew image and the founder, Jim Koch’s, commitment to the brewing process and a premium beer. In recent years, however, the company has implemented a new strategy for growth which has included introducing a light beer that will have more mainstream appeal. While this has increased profits for the company, it has also left the company vulnerable to entry by diluting its brand name. For this reason, the company’s strategy for the immediate future has to make a significant shift, from a strategy of growth to a strategy of protection. It must focus on maintaining its current profits by preventing entry both from small breweries looking to copy the BBC’s strategy and from large breweries looking to use their expansive resources to steal some of BBC’s market share. History of Boston Beer The Boston Beer Company began as a microbrewery in Boston, Massachusetts in 1984. Its first cases of beer were only sold to Boston bars, but the company quickly branched out geographically. Fueled by awards and recognition from prestigious beer festivals, Samuel Adams Boston Lager was available on much of the East Coast by the late 1980’s and nationally by 1992. The company went public on the New York Stock Exchange in 1995. The Boston Beer Company’s strategy for growth was one of differentiation. The company created a higher quality beer than the majority of American beers by using more expensive ingredients and less water, and it used its packaging and its commercials to advertise this commitment to uality. In fact, because of its use of only barley, hops, yeast, and water as its ingredients, Samuel Adams won the honor of being the first American beer to be sold in Germany, a distinction that helped its image in America even more. One business strategy that the company employed as it started to grow was using extra brewing space in other company’s breweries to brew their beer. Since the company was growing at a double digit rate, it didn’t have a lot of extra capital to build its own breweries, so this was a good strategy for them during their period of growth. And, since these breweries were distributed throughout the country, this strategy allowed the Boston Beer Company to maximize the freshness of the beer it sold. In fact, the now famous practice of printing a freshness label on bottled beer was started by the Boston Beer Company on its Samuel Adams Boston Lager. The company ensured quality production in these disperse breweries by hiring experienced brewmasters to oversee the contract brewing. The company also brewed some beer on its own property, both in Boston and later in a plant they purchased in Cincinnati, Ohio. In 2002, the company took a risk by introducing Sam Adams Light, a light beer version of their Samuel Adams Lager. They had never produced a light beer before, and it was Koch’s stance that the company couldn’t brew a light beer that would be up to their standards of flavor. The expanded customer base that the company would target with the sale of a light beer was too lucrative a market to ignore, however, and the light beer market was almost devoid of any Better Beers, so after three years of development Sam Adams Light was born. The advertising expenditures for 2002 increased by 25. 7% or $20. 6 million over 2001 due to the promotion of Sam Adams Light2, which magnified the financial risk of producing and selling it. The new beer had the short term effect of attracting new consumers to the Samuel Adams brand, although the long term effect has yet to be seen. The growth of the Boston Beer Company was very impressive, and can be attributed to a superior product, good business strategy, and an unsaturated market for high-quality beer. But now there are new challenges facing the company. There are always new fads in the beer industry; current trends are low-carb beers and fruityflavored malt beverages. The Boston Beer Company needs to decide which of these trends to respond to, and how to respond to each. Above all the company needs to continue its strategy of differentiation that allowed it to achieve its current profitability. It is its image for quality above major American beers like Budweiser, Coors, and Miller that allows it to keep its prices, and its profits, high. Current Industry Analysis The Boston Beer Company’s product is a â€Å"better† beer. A better beer is defined as either a craft beer or an import, and is characterized by higher prices and quality. A craft beer is defined as one which is brewed with 100% malted barley as its grain. The major American beer companies typically use a mixture of malted barley along with other grains such as rice or corn, since these are less expensive and have less full-bodied flavors. Rivals in the better beer industry include such foreign companies as Corona, Heineken, and Guinness, as well as domestic companies such as Sierra Nevada, Pete’s, and a number of microbreweries around the country. While the beer industry overall is very rivalrous, the better beer industry is not so, as evidenced by high profit margins (the Boston Beer Company routinely posts profit margins of over 50%). The rivalry that does exist tends to revolve around quality competition rather than price competition. There are numerous substitutes for better beer. All alcoholic beverages are substitutes for the Boston Beer Company’s product, although the two closest substitutes are major American beers and flavored malt beverages; wine and spirits are less relevant substitutes for the purposes of this analysis. Budweiser, Coors, and Miller are all large brand name beers which have low prices and low quality compared to better beers. Price sensitive consumers typically buy these beers. Smirnoff Ice, Skyy Blue, and Bacardi Silver are all similarly priced to the better beers, but they have fruitier flavors and therefore appeal to consumers with a different taste preference. The suppliers for the Boston Beer Company are similar to the suppliers for any brewery. Supplies that must be purchased include the ingredients like water, barley and hops, the equipment for brewing, and the transportation for distributing beer around the country. The ingredients are actually very inexpensive compared to the other two costs, and suppliers of barley and water don’t have a lot of bargaining power since these industries are fragmented. The hops industry, however, is more centralized. In order to ensure adequate hops supplies at prices known in advance the company regularly purchases hops futures. The company also employs an aggressive contract brewing strategy. Under this policy almost 60% of the company’s products are brewed at noncompany owned breweries. By utilizing the excess capacity of geographically distributed reweries, the company can keep equipment and transportation costs low while providing a fresher and thus higher quality product. This brewing approach carries inherent risks by giving potential rivals some control over the company’s production capacity. Indeed the company is currently involved in a lawsuit with Miller after Miller’s attempt to back out of a brewing contract early. To protect itself from these risks the company enters into contracts with a diverse set of brewers for a much larger amount of beer than they actually produce. This redundant capacity is meant to shield the company from any number of contract brewers defaulting on their contracts. Buyer bargaining power doesn’t have significant influence on the Boston Beer Company since their buyers are grocery stores and bars. The grocery industry and the bar industry are both fragmented, so each store or bar that buys from the Boston Beer Company comprises a very small amount of total company sales, and the loss of any one buyer won’t significantly hurt the company. Complements in the better beer industry include the popularity of bars, snack foods like pretzels and nachos, and sporting events like football games. While the Boston Beer Company doesn’t provide any of these complements, they do provide some amount of customer education. Customer education includes advertising awards the company has won, advertising their brewing processes, and calling attention to their premium ingredients. This serves to convince people of the superior quality of Samuel Adams, thereby convincing them to pay a premium price. Customer education is a fairly clever and successful strategy for a number of beer companies, but it benefits better beers more than lower quality beers, so the Boston Beer Company could probably take advantage of this by focusing more on customer education. The BBC also has an advantage over small high-quality breweries because its economy of scale allows more customers to be reached per dollar spent on customer education. Any company in the beverage industry has the potential to enter Samuel Adams’ market, and it is always crucial for a company to be aware of possible entry from all sides. Companies that make wine, spirits, or malt beverages could all enter the market, and we have actually seen in recent years that spirits companies have been expanding into new markets by producing malt beverages under the name of the parent spirits company. However, the most dangerous potential entrants would be other beer companies. Other craft breweries that sell their beer on a small scale might attempt to copy the BBC’s strategy to grow into a national brand and steal some of BBC’s market share. Also, major American breweries could use their expansive resources to brew high quality beers that could compete with Samuel Adams on a national level. A third, and even more threatening possibility, would be the combination of these two forces; a major brewery could buy a high quality microbrewery and use their national advertising and distribution infrastructure to market the microbrew to the public on a large scale. Given the Boston Beer Company’s high profit margins and the relatively low level of rivalry within their market, it is very likely that entry will occur and erode away at BBC’s profits if BBC is unprepared. We believe that responding to this possibility should be at the forefront of the company’s business strategy for the immediate future. The Boston Beer Company’s Strategy: Using Reputation as an Entry Barrier The BBC’s initial strategy was one of growth. This was fitting for it when it was a microbrewery looking to gain national and international sales. During its expansion in the early 1990’s, the company took advantage of the fact that consumer demand for craft beers was increasing, while there were few other companies doing the same. Since the new market was unsaturated, the Boston Beer Company was able to earn an inexpensive reputation for its Samuel Adams brand name by being the first large scale mover into the national craft beer market. By the late 1990’s, the BBC’s growth rate had begun to decline. In an effort to keep up growth, the company switched to a strategy of trying to increase the demand for craft beer. It did this through large scale advertising, and most significantly through the introduction of a light beer that brought light beer drinkers over to the better beer market. The Boston Beer Company’s strategy was an effective one for many years, and enabled it to become the profitable national company that it is today. However, if the BBC wants to maintain its profitability, it will need to find a way to protect its market share from entrants, and this will require a shift in the company’s strategy back to increasing its share of the Better Beer market rather than of the mainstream market. The biggest threats to the BBC are the major American beer companies, which have massive resources that would allow them to compete with the BBC. The BBC’s two advantages over these major companies are experience and reputation, and the major companies could easily gain experience by buying an existing craft beer company and utilizing its brewing procedures. Therefore, the BBC must protect its reputation at all costs, since its reputation is the only formidable entry barrier preventing Budweiser, Coors, and Miller from successfully invading Samuel Adams’ market. The company’s best strategy would be to slow their growth in order to work on strengthening their Samuel Adams Boston Lager brand name. Additionally, if the BBC diminishes its focus on growth, it could very well have the effect of reducing the incentive for these three major companies to enter the craft beer market, since the BBC will not be seen as so significant a threat. While there is a risk that slowing growth will leave the company vulnerable to entry by smaller companies, it is the large companies that have the most resources to compete with the BBC, so reducing the incentive for large companies to enter is worth the possible risk that more small companies will enter. The uniqueness and integrity that allowed the Samuel Adams brand to gain popularity are starting to be overshadowed by the company’s attempts to gather more mainstream consumers, and this is hurting the company’s brand name. The strategy for the future needs to focus on building back customer loyalty for the company’s core product line, i. e. Samuel Adams Boston Lager. First and foremost, the Boston Beer Company needs to continue reducing its expenditures on Sam Adams Light. During the introduction of Sam Adams Light in 2001-02, revenues and gross profit increased, but expenditures on advertising Sam Light were extremely high, and much of the sales of Sam Light were thought to be due to cannibalism of Samuel Adams Boston Lager. In 2003 when advertising of Sam Adams Light was decreased, sales of the light beer dropped significantly. Although Samuel Adams Boston Lager sales increased during the period between the fourth quarters of 2002 and 2003, overall shipments dropped 6% during this period3 because of the lowered demand for Sam Light after the decline of the Sam Light marketing campaign. However, even though sales were lower, net income was higher after the end of the marketing campaign4. The company should therefore continue to keep its advertising levels for Sam Adams Light low. In addition to the high financial cost of advertising Sam Adams Light, it is likely that the large-scale marketing of Sam Adams Light could hurt the company in the long run by diluting the Samuel Adams brand name. The purpose of Sam Light is to appeal to mainstream beer drinkers, but the company’s consumer base is comprised of individuals who pride themselves on drinking a beer that is not mainstream. With potential entrants looming from above and below, the Boston Beer Company can not afford to lose its reputation for uniqueness. Still, Sam Light is a good revenue stream as a supplement to Samuel Adams Boston Lager, but it should cease to be the company’s main focus. The â€Å"Twisted Tea† and â€Å"Hard Core† products are malt beverages that the company produces on a small scale. These brands are unnecessary for the company’s success, and if the company adopts a strategy to focus on Samuel Adams Boston Lager then it would be advantageous to eliminate these products. While the products dilute the company’s brand name in a similar way to Sam Adams Light, they don’t provide nearly the revenue that Sam Light does. By either selling or closing down these brand names, the Boston Beer Company can distance itself further from the malt beverage industry and improve its positioning as a Better Beer company. Dumping these products would help the BBC’s image of integrity in the eyes of their consumers, and this image will be crucial if the company is to protect its market share from entrants. There have been a number of attempted entries into the Sam Adams market which demonstrate the need for quality and reputation. Coors owns Killian’s Irish Red and Anheuser-Busch owns Michelob and has a stake in Red Hook, all brands that have had poor success in the Better Beer Market. Most consumers are well aware of the fact that Michelob is just another domestic beer sold at a high price, and so it’s a brand without much of a quality image. On the other hand, it’s not well known that Coors owns Killian’s since it’s brewed in Canada and has an import label. While this abel might signal some quality in many consumers’ eyes, Killian’s has no reputation and no customer base. Finally, Red Hook was a quality microbrew ale with a good reputation and customer base that was bought by AB. Since this purchase in 1994 the stock price of Red Hook has plummeted from ~30 to 2 and sales have been poor. While the reason for this is not exactly clear, it’s possible that this failure is due to a loss of integrity that occurred when the microbrew became owned by a major domestic brewer, or that AB simply wasn’t able to operate that type of brewery. AB’s failure in this attempt doesn’t indicate that they will give up on entering the craft beer industry, however, especially if craft beers grow to be more of the national market. With such high profit margins and a strong market position, the BBC might be tempted to increase sales by decreasing prices, but this strategy should definitely be avoided. The high prices for Samuel Adams Boston Lager and Sam Adams Light signal to consumers and other companies that these beers are of higher quality, and since demand in the Better Beer market is relatively inelastic, there would likely be no increase in net income if prices were reduced. Reducing prices would cause the BBC to appear more of a threat to the three major American beer companies, and could therefore expedite the entry of one of these companies into the market. Due to the nature of the Better Beer industry, the company needs to strive for quality competition over price competition. With the introduction of Sam Light in 2002 the percentage of BBC’s sales comprised of bottles vs. kegs increased since most Sam Light is sold in bottles, and since Boston Lager sales declined slightly. While revenues are lower per barrel of draft beer, profit margins are higher due to lower costs per barrel. Additionally, beer served on tap is usually able to retain a higher quality than beer served from a bottle. For these reasons and others, it would be a good strategy for the Boston Beer Company to increase its emphasis on selling its beer in kegs to bars. While most grocery stores already carry Samuel Adams Boston Lager, there are still a large number of bars that don’t have Boston Lager on draft, and this deprives many consumers of being able to drink the beer in its highest quality form while also depriving the company of the added revenue that bar sales bring in. Since the company’s new focus needs to be on emphasizing the quality of its beers, increasing the availability of its draft beer is in line with its strategy. An added benefit of increasing prevalence in bars is the opportunity for bartender education and consequent consumer education. The company should seriously consider providing literature about their beer along with the kegs that they sell to bars, since educating bar owners and bartenders about the premium ingredients and freshness standards that the company holds will have a trickle-down effect to the beer drinkers.

Journalism On The Internet Essay -- Media Journalism Web Cyberspace Es

Journalism on the Internet The common forms of media in today's world each have both advantages and disadvantages. The Internet has been around for an almost equal amount of time as most of them, but only recently has it become a popular way of retrieving information. The Internet takes the best of all other medium and combines them into a very unique form. The Internet is the best way to retrieve information. This combination of paper publishing, TV, radio, telephones, and mail is the future of communications. The internet has several types of journalism which can be defined into three sections. One section is online magazines, online broadcasting, and other online services. The next group is resource files and web pages. The third is discussion groups/forums and e-mail. I will investigate these areas of the net, showing the advantages and disadvantages of each in comparison to the conventional forms. In order to understand what all these topics are you must first understand what the internet is. The simple answer is that it is computers all over the globe connected together by telephone wires. It was first made by the military, "No one owns the Internet", to have a network with no centre. That way it could never be destroyed by nuclear war. Since then, universities have used it and it has evolved into what it is today. It is a library that contains mail, stories, news advertising, and just about everything else. "In a sense, freenets are a literacy movement for computer mediated communication today, as public libraries were to reading for an earlier generation." Now that the term "the net" is understood lets look at some sections of the net. An online magazine is a computer that lets users access it through the net. This computer stores one or more magazines which users can read. "PC magazine and other magazines are available on the Web" "Maclean's Magazine and Canadian Business online; and Reuters' Canadian Newsclips." This form is much better that conventional publishing, "we are using the online service to enhance the print magazine", for several reasons. It is environmentally safe, "Publish without Paper", most are free, "$50 a month on CompuServe", you can get any article from any year at the touch of a button, and you can search for key words. "Search engines make it easy pinpointing just the information you nee... ..., p. 20 Chris Carder, "Sports on the Internet a winner", Toronto Computes, November, (1995), P. 98 Chris Carder, "Sports on the Internet a winner", Toronto Computes, November, (1995), P. 98 Patrick McKenna, "Netscape's Digital Envelope For Internet Transactions", The Computer Paper, September, (1995), p. 90 Patrick McKenna, "Netscape's Digital Envelope For Internet Transactions", The Computer Paper, September, (1995), p. 90 Michael J. Miller, "Where Do I Want to Go Today", PC Magazine, March 28, (1995), P. 75 Doug Bennet, "Confessions of an online publisher", Toronto Computes, November (1995), p. 37 Michael J. Miller, "Where Do I Want to Go Today", PC Magazine, March 28, (1995), P. 75 Bill Kempthorne, "Internet, So What?", The Computer Paper, September, (1995), p. 21 Bill Kempthorne, "Internet, So What?", The Computer Paper, September, (1995), p. 21 Bill Kempthorne, "Internet, So What?", The Computer Paper, September, (1995), p. 21 Sorelle Saidman, "Online Canadian Content Expanding despite Prodigy Setback", Toronto Computes, November, (1995), p. 9 Bill Kempthorne, "Internet, So What?", The Computer Paper, September, (1995), p. 22